Media management solutions that build a better business.

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Managing all aspects of media presence and communication, Better Media Australia is your Australia-owned and operated one stop shop for building a better business.

Better Media Australia

Whether you are starting up your own venture or wanting to expand your existing business, Better Media Australia has every base covered for you.

Should you require website creation and maintenance, content building, graphic design, media release writing and distribution, social media platforms, podcasts or business direction advice, Better Media Australia will take the stress away from you and arrange every facet to assist your business take off and beat your competitors.

The explosion of online business trading, COVID-enforced shutdowns and work-from-home arrangements has taught us all that the way we do business now has changed forever.

But it has also shown us that we can do that business from anywhere. 

Call today for a no-obligation, totally free conversation on the services Better Media Australia can provide and recommend to you. 

Because your business matters!

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Media Consulting for Business

Better Media Australia can offer communications services on a consultative or interim basis.

Too often businesses find themselves panicked into filling or replacing an important position and ultimately choose the first applicant rather than the best applicant. 

Finding the right person for your business in any given role can and should take time. Better Media Australia can more than adequately cover your Communications and Strategy needs on a no hassle, no stress basis, while your team searches for a permanent employee of choice. 

You may end up realising you don’t need one.

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Media Releases & Distribution

We can craft and effectively distribute media releases for any size of business.

Media Releases have long been a critical method of getting a message across to the public at large, or a targeted audience. 

Getting that message heard rather than overlooked by the desired audience is an art form in itself. 

Fail to capture the attention of the recipient, including News Editors and Specialists in areas of journalism and you are guaranteed not to get your message any further. 

“Hitting the dartboard outside of the rings counts for nothing” – the same applies to your desired messaging as important it is to you and your organisation.  

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Crisis Management

Without a doubt, one of the most crucial, yet often ignored areas of a business’ operation is how it handles unexpected crises.

Everyone hopes that a crisis will not engulf an organisation and often takes the “ignorance is bliss” approach to operating. 

But if and when a crisis does occur, time is critical, as is the way it is handled. 

Being prepared with “holding statements” and who speaks to these is vitally important. 

Just hoping the matter goes away is a recipe for disaster.

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Media Training

Comprehensive media training for leaders, organisations and teams.

Increasingly, the media has a critical eye on everything, from business to individuals.  

The ability to respond, or if not you, through whom, is vitally important. If it is to be you through your position in an organisation, be it a C Suite Executive, Director or Board.

Remember, the way you speak and, more importantly WHAT YOU SAY can have major ramifications on not only your organisation’s bottom line, but it’s operational future. 

Think for a moment about some of the cases where even major corporations have come unstuck for failing to address scandals, or doing so inadequately. 

Better Media Australia tailors training of key personnel to the business.

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Journalism Skills Training

Gain support and mentorship to level up your journalism career.

It is a sad fact that shrinking newsrooms and the advent of social media and abbreviated text in communications has seen the standard of journalism, certainly correctness in journalism, fall away. 

It is not unfair to say that once upon a time, a reader could wade through an entire newspaper before finding a grammatical error. 

Sadly, all too often, major errors can be found in the opening headline of a front-page story or the online version of that same story. 

One of the reasons for this is the modern-day race against the competition and the 24-hour news cycle. Speed has given way to accuracy, and it need not be the case. 

The days of a one print version a day newspaper, or at most an evening edition are long gone, and minute-by-minute reporting, while the new norm, has seen standards in journalism slip away. 

Roger White is the author of “Better Media”, a simple guide to developing writing and communications skills. 

Roger, via his business Better Media Australia and one-to-one tuition, supports busy newsrooms, their editors and budding authors simply wishing to better present their ideas or life stories, no matter where they may be located. 

Contact Roger today for a free no-obligation discussion on how he can help hone your writing skills.

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Voice Overs

The power of Voice and Storytelling can never be underestimated.

Better Media Australia can script your message to your desired audience and have it eloquently delivered to maximum effect.

Your business story may well lend itself to a podcast – Better Media Australia can advise on and organise that too. 

Every organisation, new or old, has a story to tell!

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Business Strategy

Only what you need.

All too often, businesses get swept up in a vortex of unnecessary ventures and promotions and costly impracticalities. 

Expos and conferences are a dime a dozen and while some cultivate crucial contacts and business opportunities, others turn out to be a waste of time for your particular slice of the market. 

Better Media Australia is focused on directing you and your business to areas of operation and contacts that benefit your organisation, rather than seeing it veer off into unrelated and time-consuming distractions. 

Honing your business is not only cost-efficient, but it’s also vital to keep up with your competition.

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About Better Media Australia

Better Media Australia was founded by Roger White, a media practitioner and advisor with more than four decades of experience in the private and government sectors.

A storyteller and master communicator, Roger knows how to get cut through on an organisation's messaging, when and what to say.

Increasingly, businesses are needing sage advice on their brand reputation. Roger is highly skilled in brand protection and corporate (executive) guidance.

Better Media Australia

Testimonials


Roger is a highly respected professional in the public information space. I regularly interact with Roger when there are significant emergencies and disasters. As an experienced journalist, he has the ability to extract key pieces of information and to package them for the public in a manner that delivers concise public safety messages. 

Roger has also greatly assisted Fire & Rescue NSW over the years by voluntarily assisting in the development of senior fire officers to work with the media and to understand media needs. More recently he authoured a book, "Better Media" which we issue to all aspiring Inspectors. The book demystifies the public information process and helps remove the fear that some people have of speaking to the media.

Greg Mullins AO AFSM
Former Commissioner
Fire & Rescue NSW


Roger is a talented communicator with a knack for turning any message into a great story. His strategic communications style, combined with strong media relations experience, will elevate business goals and help drive any project. 

Nicola Dalby
Head of Communications
Royal Agricultural Society of NSW (RAS)


The best thing about Roger White is his heart.

When I first met Roger as a young journalist, he took me under his wing and mentored me until I had the confidence I have today. He shared his experience and skills with patience and graciousness in a way few people I have met in my lifetime have done.

Roger is a brilliant journalist with a natural eye for news and sports broadcasting. His personal experience as an Olympic athlete, reporting on and/or guiding businesses through potential crises and himself surviving, then relaying his experiences in the United Airlines 811 tragedy, have afforded him a depth of understanding and connection as a communicator that surpasses most journalists I know.

It is this edge, which I have watched him use when reporting, and for his clients as an advisor, that turns what he crafts into more than just ordinary news or messaging. He has a broad range of connections who all adore him and would do anything to support his endeavours.

In the 25 plus years I have known Roger, he has continued to amaze me and if I am half the journalist today that he is, it is because of his example and guidance throughout that time.

Dr Helen Simpson
Lecturer and Researcher
University of Wollongong 


I’ve had the pleasure of knowing and working with Roger at various media outlets over the past 30 years, most notably during our time at Radio 2GB in Sydney, when I worked on the Alan Jones Breakfast Show.

Roger is regarded as the consummate professional by his peers, and in all the time I have known him, regardless of the pressure of the situation, I can honestly say that not only does Roger consistently deliver the highest quality work – he also somehow manages to do so while maintaining a positivity and lightness that is both uplifting and infectious to all who work alongside him.

Roger is one of the true gentlemen of the media industry; he treats everyone with a level of respect and warmth that is rare in the high-pressure world of The Media. On top of that, Roger always has the time to help, mentor and assist those around him.

Roger is a great broadcaster, confident in his ability, friendly, eminently likeable and, as I stated – a pleasure to work beside.

Ross Geddes
Announcer/Producer
The Alan Jones Breakfast Show


“Can attest first hand that this man is one of the best in the business”

Darryl Jeffrey
General Manager
Sydney Showground

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